This summer I decided to participate in the Merriweather Council's unSLUMP Challenge to gear up for the holidays. The first questions are:
Well, I sold more items in person than I ever have. In fact, I outsold how much that I sell online. I may do 1 or 2 holiday craft fairs, as that seemed to go well last year too. What didn't go so well is my online sales. I'm not so sure why so I'm trying to beef it up this year.
Will anything have to be cut out or slimmed back for a couple weeks?
Not that I can think of right now.
Will you have any help?
If I do a show, Rich will help me setup and take down. But as far as assembling items, it will be all up to me.
Will you need to implement any changes starting now?
Begin work on a new item that I would like to offer for my shop (socks). Create some NorthEast cork boards so I have some ready-made and available.
Will you need to adjust shipping and lead times?
No.
Will you offer a shipping upgrade?
I'll look into priority vs. first class.
Will you be styling your product photos for the holidays?
I wasn't planning on it but now that you mention it, it sounds like a good idea. I do have some Christmas decor that I couldthrow in arrange with what I'm photographing.
Will you be running any sales or promotions between Halloween and Christmas?
Yes. I will definitely do Small Business Saturday, possibly extending through Cyber Monday. I would also like to plan a small Christmas/holiday-themed item to include in any order placed between November and Christmas.
There will likely be a few more of these posts as I gear up for the holidays. With people doing Christmas in July sales, I've been getting in the mood to get my own items ready.
Some questions to guide you as we begin + things to think about as we move along:What went well last year?
- What went well last year? What didn't?
- Will anything have to be cut out or slimmed back for a couple weeks?
- Will you have help?
- Will you need to implement any changes starting now?
- Will you need to adjust shipping and lead times?
- Will you offer a shipping upgrade?
- Will you be styling your product photos for the holidays?
- Will you be running any sales or promotions between Halloween and Christmas?
Well, I sold more items in person than I ever have. In fact, I outsold how much that I sell online. I may do 1 or 2 holiday craft fairs, as that seemed to go well last year too. What didn't go so well is my online sales. I'm not so sure why so I'm trying to beef it up this year.
Will anything have to be cut out or slimmed back for a couple weeks?
Not that I can think of right now.
Will you have any help?
If I do a show, Rich will help me setup and take down. But as far as assembling items, it will be all up to me.
Will you need to implement any changes starting now?
Begin work on a new item that I would like to offer for my shop (socks). Create some NorthEast cork boards so I have some ready-made and available.
Will you need to adjust shipping and lead times?
No.
Will you offer a shipping upgrade?
I'll look into priority vs. first class.
Will you be styling your product photos for the holidays?
I wasn't planning on it but now that you mention it, it sounds like a good idea. I do have some Christmas decor that I could
Will you be running any sales or promotions between Halloween and Christmas?
Yes. I will definitely do Small Business Saturday, possibly extending through Cyber Monday. I would also like to plan a small Christmas/holiday-themed item to include in any order placed between November and Christmas.
There will likely be a few more of these posts as I gear up for the holidays. With people doing Christmas in July sales, I've been getting in the mood to get my own items ready.
